Feasibility study
Feasibility study for COSMOS shopping centers
Market study for 15-20,000 m2 shopping centers in Abidjan
1 min
Sector:
Retail
Real estate & construction
Geographical area :
Type(s) of intervention :
Analysis of customer demand and needs
Consumer survey
Feasibility studies
CHALLENGES AND OBJECTIVES
- Establishing the socio-demographic profile of respondents (income level)
- Characterizing supermarket shopping habits
- Analysis of consumer behavior
- Benchmark of existing shopping centers and their offerings
- Production of simulation models according to the product offering selected
- Market sizing and definition of catchment areas
- Analysis of catchment area attractiveness
IMPACT
Validation of purchasing center sizing and service offering
Modeling traffic and shopping center sales potential
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