Who we are.

Our CEO, explains how our team of experts is helping to transform the lives of business leaders .

Transformation partner .

OnPoint Africa Group is a consulting firm specializing in strategy and organization, digital transformation and Big Data. A leader in sub-Saharan Africa, it was founded in 2009 by former BCG and McKinsey directors from the African diaspora. Our team is committed to meeting the long-term organizational and strategic challenges of our customers, providing them with international-standard services tailored to their needs and their ever-changing economic environment.
We offer our unique knowledge of the key sectors of the sub-region's economies and our advice based on reliable data, combined with our digital expertise.

10+

YEARS OF CONSULTING AND RESEARCH EXPERIENCE IN THE SUB-REGION

80%

OF OUR BUSINESS IS WITH LONG-TERM CUSTOMERS

. Career

We are committed to Africa.
For real and lasting change in human development, we must bring out the best in our people, in every way and at every level.

Join our team
January 2012
Co-founder Dan finishes the economics degree he promised his mum he'd complete, only to never use it and start his own clothing business (love you mum).
June 2016
Adam catches wind of Dan's early success and slides into his DM offering help. Dan politely accepts.
August 2017
After collectively failing a number of business ventures, Dan and Adam finally have their first break. Together they build Lumio with a team of 7 other legends.

Lumio, previously called Foenix, was a social media analytics company that helped brands like Audi, David Jones and Red Balloon source legitimate influencers for social media campaigns.

"We were essentially the Instagram police and called out fake influencers left, right and center. It was fun and all, but there is only so many bikini chicks you can look at on Instagram before you start losing your mind."

Dan, Co-founder and CEO of Lumio

April 2018
Lumio gets acquired by German company, Influencer DB. Yeww! 🎉

"After this, we both took up golf on during the week and started eating fancy dinners at the local Country Club... Ha. This is not what happened at all. We suck at golf and love eating Guzman Y Gomez."

Adam, Co-founder of Lumio

June 2018
Dan is shipped off to work with ze Germans as Head of Product at Influencer DB.

Adam decides to stay in Sydney and cut his teeth as a Product Designer with one of Sydney's leading design studios.

Whilst in Germany, Dan worked with brands such as Daniel Wellington and BMW - Ja!

Adam worked with clients like Vodafone, TAFE NSW, Adobe and also won the 'Good Design Australia' award for his work on the Seatfrog website.

November 2019
After spending time apart, Dan and Adam begin to plan their next moves and rekindle their business partnership.

The name "Relume" is born.

relume

verb

[ri-loom]
To relight or rekindle (a light, flame, etc.)

January 2020
Dan moves back to Sydney to join a Global startup incubator called Antler. He convinces Adam to join him.
April 2020
🚀 relume launches
For various reasons, Dan and Adam decide to turn down a $100,000 investment from Antler and start their own business venture, without taking outside investment.

To do this they would have to build a company that would be profitable in its first year. Not the next Uber of *insert clever idea*.

June 2020
After building 11 websites on Webflow in under 6 weeks as a way to test a number of business ideas, Dan and Adam decide to stick to what they know best and launch Relume - a company that designs and builds beautiful Webflow websites.

"Relume was an opportunity for us to build a profitable business, not a startup that bleeds cash, whilst doing what we love to do. It also allows us to learn about all types of businesses and the problems they deal with. These are all opportunities that we could potentially solve for in the future. For now, our goal is simple, we want to build a kickass business which means we really want our customers and the Webflow community to succeed too."

Dan, Co-founder of Relume

Our journey .

2009

Created:
OnPoint Africa is created to be the transformation partner for pan-African and international groups, and investors active in the West/Central Africa zone.

Côte d'Ivoire 2040:
‍1st Project completed. Côte d'Ivoire 2040 is a prospective study whose aim is to define a development strategy to make Côte d'Ivoire an emerging country within a generation.

2011

1st project with the private sector:
Due diligence for the carve-out of MTN call centers in 8 countries as part of a customer service outsourcing project for a pan-African BPO leader.

2012

Industry:
Realization of the industrial policy of the Republic of Côte d'Ivoire for the Ministry of Industry

2013


Private equity Helios:

Due diligence carried out for the private equity fund Helios in connection with the takeover of a leading retailer in French-speaking West Africa

Launch ofOnPoint analytics: To supply the Consulting division with data and carry out complex market research for our customers

2018

100 Projects.

100 projects completed by the firm between 2009 and 2018.

2019


Launch of OnPoint Digital: the Group's digital division to develop high value-added solutions and support our customers in their digital transformation process

2020

Launch of SNI:
BCEAO-compliant rating system for financial institutions

2021

Credit Factory:
Launch of Credit Factory, a credit automation platform for financial institutions

2022

OBC: Soft launch of OBC ERP for SMEs and large companies, for 360-degree management. 

2023


Africa IQ
‍Launch of
the 1st data platform in West and Central Africa

Today

Consult our sector reports in + 10 sectors
in the UEMOA ZONE

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Value propositions.

Strategy is our core business

International-standard skills, with local roots and in-depth expertise in the sectors in which we operate

Constantly in tune with market trends

A proprietary database available nowhere else on businesses and consumers in the sub-region

An analytical and collaborative working method

We engage customer teams on an ongoing basis. Our recommendations are based on rigorous analytical work, with a customer-focused, results-driven approach.

A unique mix of skills

A multidisciplinary team whose scope of action ranges from strategy development to the deployment of digital solutions that contribute to business transformation.

Key figures .

150+

Completed projects

Our experience, built up over more than a hundred assignments in a wide range of sectors

1 000

Investigators

Our network of 1,000 interviewers in the ECOWAS and CEMAC regions.

60+

Consultants & data scientists

Our team in offices in Côte d'Ivoire, Cameroon and the United States

29

Country

Our footprint extended to 29 countries in French- and English-speaking Africa

Careers .

Join the OnPoint team

We're proud to work with the best talent in our field. Our multidisciplinary team is constantly growing.

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